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This unprecedented global pandemic has truly changed the way that we live today. During this time, we have been carefully reflecting upon the long journey ahead of us.
Due to the quarantine, more animals have been seen out and about and the world is quickly returning to a more harmonious state. This has us thinking – do we really need to update our fashion lines each and every season? What can we, as a brand, do to contribute to the healing of our environment and to consciously reduce our carbon footprint?
The answer is definite – ethical mindfulness and environmental awareness. We are aiming to build a brand within an eco-friendly and sustainable system that focuses on three cornerstones: mindful design, sourcing of natural materials and eco-friendly production processes.
Fashion is about personality. We believe that a woman’s style is a reflection of her own evolution.
Throughout our design process, we are inspired by fashion trends and incorporate subtle yet inspiring details to essential pieces. In that way, we can help you build an elevated yet sustainable wardrobe.
We will be constantly evolving to inspire and empower women to express their personal and unconventional beauty through our creative process.
When choosing materials to produce our collection, we only select natural ones such as cashmere, wool, cotton, silk, bamboo, and linen. Cashmere will always be our preferred material and we pay premium prices to ensure that we ource natural white raw cashmere. This way, we can omit a damaging ste from the coloring process that many other brown or dark raw cashmere have to endure, creating a lasting and durable material.
In order to minimize our carbon footprint, we have chosen to work with factories that are in close proximity to our material sources in the Pamir Mountain, the birthplace of cashmere.
As we only source soft natural materials, it is challenging to create the shapes and achieve the forms that we desire with standard sampling methods. To align with our principle of sustainability, we have invested both time and capital in order to properly equip our staff with the advanced knowledge and expertise that they need to achieve our sampling goals without sacrificing natural materials in the process.
